Big Data Activation.

This session will discuss the gap that enterprises face today when activating their big data. It will uncover cover key trends and observations from Qubole’s big data activation platform. This insight will present various ways that enterprises can measure their own activation readiness, and demonstrate the strategies that are needed in order to put data assets to use for differentiating and achieving their business goals.

Tom Mack is the RVP of EMEA at Qubole; the world’s leading Big Data Activation Platform. Qubole is revolutionising the way companies activate their data—the process of putting data into active use across their organisations. Tom has been with Qubole since the very beginning, helping leading companies leverage their data for business outcomes.  As part of Qubole’s growth, Tom made the move to London in 2017 to set up the EMEA business. Tom has a solid background working for disruptive Data and ML companies for the last 10 years, and holds a Batchelor of Science, Finance degree from Michigan State University.