Data Science in the world of Price and Promotion by Amritangsu Nandy, dunnhumby
Analysing existing price and promotion strategy and providing recommendations for high-level strategy modification and tactical implementation requires solving multiple problems at scale. Additionally, the solution can’t be a black box algorithm, it has to be based on Econometric theory. I’ll be talking about some of the Data Science techniques used in solving the above complex problem for grocery retailers.
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