How (not) to run a consumer side experiment by Cecilia Chen, Deliveroo

In this session, we will talk about tips, lessons and particularities when running consumer side experiments, with a detailed discussion on the “intent to treat” technique, which is particularly useful when not all consumers in the experimental condition are in fact exposed to the treatment. The session is particularly useful to those who run consumer side experiments in their organisation or those who are new to the world of tracking and data logging.