A BETTER WORLD FOR PETS is our purpose at Mars Petcare. We support pets and their owners through our services in veterinary care and nutritional products, which provide a rich data landscape. Our data and analytics team will share use cases illustrating how advanced analytics is being used to meet both the present and future needs of our pets and their owners.

We will share an overview of Deimos, our data science solution that ensures we manufacture what our consumers want to buy. It meets a clear need for our specialist therapeutic diet products using a deep learning forecasting framework.

Data is also a key part of our innovative pet insight project, a pioneering mission to improve the lives of pets everywhere. We will showcase how we use image data to provide pet owners with an understanding of normal pet behaviour and early detection tools for hidden patterns of pet behaviour.

Technical Level: Overview, Introductory technical knowledge