Emma is Director of Data Science at GSK Consumer Healthcare, focused on the strategic use of Data Science and AI to serve customers and deliver everyday health with humanity. Her team is responsible for researching and building AI solutions across supply chain, R&D and marketing. She is passionate about AI ethics, the use of data science for good and promoting diversity in STEM. She started her career in data science at IBM and since has built and lead data science teams at several consumer-focused start-ups including Starcount and Outra. She has an MSc in Applied Mathematics from LSE and BSc in Mathematics from Bristol University.