Gianluca Campanella is a distinguished data scientist with a diverse professional background. Currently serving as Lead Staff Data Scientist at The Trade Desk in London, he specialises in developing real-time bidding pricing algorithms, particularly focusing on supply path optimisation. Gianluca has previously held key roles at Visa and Microsoft, contributing significantly to data-driven innovation and implementing end-to-end solutions. His expertise extends to high-frequency trading strategies and advanced statistical methods, honed during his time in academia. Gianluca is also an educator, having provided consulting and training to numerous students and clients.