Jessica van der Kroef completed both a bachelor’s and a master’s degree in Econometrics in her home country of the Netherlands, before she moved to London in February 2015 to write her master’s thesis at University College London. She started working for King as a data scientist summer intern, and is now a senior member of the Business Performance Unit in London. Working on live games like Farm Heroes Saga, but also on projects that are still in development, her work involves close interaction with the level designers, developers, and other members of the game team to ensure an optimal experience for our millions of players all over the world.