Magda Woods is a consultant, entrepreneur, and AI strategist with over a decade of experience at the intersection of data, AI, and publishing. She founded And The Robots, advising media and publishing businesses on how to build commercial value from AI, including leading GOV.UK’s first generative AI initiative and supporting organisations from the BBC to The Economist.

Before founding And The Robots, Magda built and commercialised AI products from the ground up, co-founding two AI startups, leading data science teams at Future plc and The Telegraph, and translating complex technical capabilities into products.