Most companies collect a huge amount of data during interactions with their customers. These days, this is true across most industries. This ream of data creates the opportunity for data-based optimisations of these interactions.

I am passionate about helping businesses derive value from this data by optimising customer interactions. From experience, I know that there is no single right approach to doing this. So I work with companies to derive and implement customised optimal policies. I have over 10 years of experience doing this, among others, at Uber, Deliveroo, and QuantCo. My particular expertise centres around modelling customer behaviour, developing pricing policies, and developing experimentation platforms.