As a Data Scientist at Product Madness, Okan helped in optimizing Ad Monetization activities. He also worked on getting insights from data to identify optimal user acquisition strategies, including projects such as building models for LTV prediction and optimizing TV campaigns. Before joining Product Madness, he spent 3 years as a data scientist at the ING Bank helping the credit risk team in optimizing retail loan portfolio. He majored in Economics and Industrial Engineering, holding a Masters Degree in Data Science.