Rob is an evangelist for the responsible and ethical adoption of AI and advises companies, governments and other global stakeholders on harnessing the opportunities of the technology to drive innovation in a way that increases trust. He is a regular media commentator, keynote speaker and a highly active voice on social media.

He is particularly focused upon the issues and policies relating to the impact of automation on the workforce, the future skills agenda, and ensuring that the benefits to be delivered by AI are equitably spread across society. He is an advisory board member of the All-Party Parliamentary Group on AI, an advisor to The IEEE Global Initiative on Ethics of Autonomous and Intelligent Systems, and a Fellow of The RSA. HR Magazine recently announced him as ‘HR Most Influential Thinker 2019’.