Customer Value Modelling at N Brown by Jane Baxter, Adam McGough, Laura Sealby & Nikos Gkountios
N Brown is one of the UK’s biggest digital fashion retailers and the key to our success is building a clear understanding of our customers through data, so we can make them look and feel amazing. In this Masterclass we will walk through the (award-winning!) implementation of our Customer Value model, driving strategic decisions at N Brown with predictions of the contribution each customer will generate. We’ll share perspectives from across our Analytics, Data Science and ML Engineering specialisms on the opportunity, the data, the modelling thought-process, and the engineering required to take this from idea to model.
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