Using Decision Science and Machine Learning to Improve the State of Global by Robert King
Friction-free online shopping: taking calculated risks to improve the state of global e-commerce. The global pandemic has accelerated the adoption of e-commerce worldwide, but how can merchants maximize sales conversions while minimizing customer frustration and fraud? This talk will explain how Signifyd’s Decision Science team uses machine learning and data from our global network to approve orders that no one else would. We are so confident in our decisions that we offer a 100% financial guarantee on our approved orders. In this talk I will explain how we have built a fraud decisioning system that navigates a highly imbalanced data set with an asymmetry of information and a noisy target. I’ll also take some deep dives into component parts of the system.
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