Igor is part of the global Marketing Science team at Meta (FKA Facebook) based in London, helping agencies and marketers find true business value through a range of solutions designed to measure audience, brand and sales outcomes. Nuclear scientist & mathematician by education, prior to joining Facebook, Igor held various senior analytical positions within Omnicom’s data, tech and analytics units in Dubai, London and Prague. Across his roles before and now, his focus is on intersection of different facets of marketing effectiveness from contemporary MMM, holistic attribution, RCTs/experimentation, media insights and open source. Beyond his passion for numbers, he likes traveling, ultra-trail running and climbing (high) mountains.

The code is available via our microsite: https://facebookexperimental.github.io/Robyn/