Lloyd Green is a Data Science Manager at Compare the Market where his team are helping to deliver personalised experiences for customers through the use of machine learning and AI. He has over 20 years’ experience in customer and marketing analytics; having worked both client and agency side across a number of verticals including insurance, retail, FMCG, online gaming, publishing and media/entertainment. Outside of work, he enjoys spending quality time with the family visiting National Trust and English Heritage sites. He also plays bass in a blues rock band and is a keen backgammon player and golfer.