Surbhi Jain is a Senior Applied Data Scientist at dunnhumby, based in Chicago, where she leads the Customer Insights workstream for a North America Retailer. With over 12 years of experience in customer engagement and insights, Surbhi specializes in transforming complex data into actionable strategies that drive business growth. She is passionate about leveraging analytical and data science techniques to help retailers make smarter, data-driven decisions. Throughout her career, Surbhi has worked with major retail brands on variety of projects like personalized campaign targeting and measurement , category management, planogram optimization etc. She is also a great mentor to her team, sharing her knowledge and nurturing future data scientists and advocating for continuous learning