Friend (Thanchanok Puranamaneewiwat) is a Data Scientist at Digitas (Publicis Groupe) in London, where her work spans predictive modelling and causal experimentation to support high-stakes investment decisions. Her work includes LLM fine-tuning project. Alongside her day job, she likes to build Data science projects to deepen her skills, and one of them has seen first-hand how the right project can become a genuine career accelerator. With experience across martech consulting, e-commerce, and retail, she brings a combination of technical rigour and commercial storytelling to everything she works on.