Our DSF Game On Warm-Up Event with dunnhumby!
As shopper expectations evolve in an increasingly competitive retail landscape, traditional marketing strategies no longer suffice. The shift from segmented personalization to more advanced, AI-driven personalization has become essential. With rapidly changing consumer behaviour, our goal is to strike right balance between enhancing customer experience and drive business profitability by intelligently delivering offers to the right audience at the right time. This session will explore new data-driven, advanced approaches to handpick best offer pool for customers, focusing on how predictive modelling and optimization can maximize the effectiveness of personalized campaigns.
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