In this session, we’ll introduce dunnhumby’s Sentiment Analysis Suite — a new approach to understanding the fast‑moving world of social conversations across platforms like X, Reddit, forums, reviews, and news. Built with Large Language Models, the suite goes beyond standard sentiment scoring to capture nuance, tone, and the cultural signals shaping how consumers talk about products and brands.
You’ll get a glimpse into how we detect trending themes, early behavioral shifts, and rapid‑fire online discussions that often outpace traditional retail analytics.
With social platforms now the leading discovery channel for younger shoppers, this session will explore how retailers and brands can stay ahead of rapidly shifting consumer sentiment — and why this kind of intelligence is becoming essential for confident, future‑ready decision‑making.
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