The Candy Crush franchise grew revenues over 2017, while Candy Crush Saga passed its 5th birthday. What keeps players coming back to enjoy King’s games for many years? I’ll share few of the ways that data science helps steer the business in the right direction.
- Phil Howard Director of Data Science
How data helps keep King’s players happily crushing candy, 5 years since launch
In-person
Saturday 21st April 2018