How We Optimised Hero Images using Multi-Armed Bandit Algorithms by Gyula Magyar, Humiun Miah & Fedor Parfenov
How We Optimised Hero Images using Multi-Armed Bandit Algorithms. In this masterclass, we introduce the multi-armed bandit (MAB) optimization campaign we ran on Hotels.com™. The objective was to find the best possible main image (also called ‘hero image’) for the properties on our website whilst minimizing the impact of exploring different candidates. We will go through some of the main considerations and outcomes of this project.