Using AI to make people healthier with Vitality by Robbie Coats & Arnab Debnath

Using AI to make people healthier. Vitality is a financial services company with a core purpose of helping our customers live longer, healthier, and more financially secure lives. Vitality is a data-driven business and Data Science plays a leading role in helping deliver on our core purpose. We will discuss how Data Science helps us to:

1. Understand a customer’s health from records of healthcare events, physical activity, and health metrics (using neural nets & GBMs)

2. Personalise incentives to encourage customers to make healthier choices (using recommendation models)

3. Use these insights to attract ideal Vitality customers (using propensity & LTV models)

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