Data, especially customer-centric data, is the fuel of retail success and growth. Through a live, interactive session, we will demonstrate how visual data science can be used to drive better customer engagement and greater sales and loyalty. Through techniques such as clustering optimization, recommenders, and other machine learning methods, you will learn how a combination of visual analytics and data science can bring better communication, a deeper impact, and wider adoption in your organisation. Demos will use open source Python and TIBCO Spotfire, an advanced visual analytics tool.

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