Aurora leads the Experimentation team at HelloFresh, where she’s focused on building a scalable experimentation platform and championing a culture of data-informed decision-making across the organization. She thrives at the intersection of metrics, experimentation culture, and cross-functional collaboration, driving initiatives that bring greater visibility and trust to the experimentation process.
With over five years of experience in the field—and a background as a Product Analyst—her passion for data fuels the team’s day-to-day momentum. Outside of work, you’ll likely find her on the padel court or staying active with just about any sport she can get into.