Dipankar joined M&S in Nov 2021 as a Senior Data Scientist at the Loyalty DS team and M&S’ Sparks scheme. He helped build models to enable better personalization of customer offers while also creating a fully automated decision capability for loyalty campaigns. He is currently working in the Customer Growth and Marketing team. Prior to M&S, he worked in BT as a Senior Data Scientist in the Incident Management Space. Dipankar has a PhD in physics and loves to hike in his spare time.