Amin works as a Senior Data Science Manager at who, alongside his team, builds scalable analytic data-driven solutions in order to drive performance and improve the profitability of online advertising channels. Amin has put his focus on e-commerce problems since his PhD at Durham University where he utilised advanced quantitative methods based on clickstream data. In the past six years, he has developed an award-winning analytic engine using predictive models and algorithmic optimisation routines for paid search advertising media such as Google and Bing, as well as Experimentation tools for measuring the effectiveness of Social Media marketing such as Facebook and Criteo. After several years of experiences working with multiple data science and analytic teams, he has started working as a career coach to bring the best of coaching skills in this field and empowering Data scientists and analysts in their career path on both soft skills, as well as technical skills.