George MacGinnis leads the UK’s £98 million Healthy Ageing Challenge, a programme that links research and business innovation to support the governments’ Grand Challenge mission to ensure that people can enjoy at least 5 extra healthy, independent years of life by 2035, while narrowing the gap between the experience of the richest and poorest. George’s background is in health and care innovation with experience in the UK, USA, Republic of Ireland and Middle East as well as leading the user group for a global industry alliance to enable a consumer-friendly market for digital wellness and health products through data standards.