Kai is a marketing data science leader with seven years of experience delivering measurable growth for brands across the United Kingdom and the United States. Her career spans high-growth startups, in-house data science teams, and a leading performance marketing agency—giving her a rare end-to-end understanding of how modern marketing decisions are made and measured.
As a Senior Data Scientist at WeDiscover, Kai partners with scale-up brands and enterprise organizations to design and operationalize rigorous measurement systems. She builds models and leads experimentation programs that directly inform media investment, improve ROAS, and strengthen strategic decision-making for stakeholders across both in-house marketing teams and external agencies.
Her technical and strategic expertise includes:
• Causal Measurement & Incrementality (geo experiments, incrementality tests, Bayesian experiments, quasi-experimental methods such as synthetic control and ITT)
• Advanced Attribution Systems (MTA, custom attribution logic, propensity-based attribution)
• Marketing Mix Modeling (MMM) and scenario simulation
• Customer Value & Performance Modeling (LTV, CAC, demand prediction, conversion lag, creative intelligence)
• Media Budget Planning & Optimization (mROAS, iROAS, pacing, seasonality and conversion lag adjusted allocation)
• Executive-level insights that shape investment, growth strategy, and cross-channel performance management
Kai’s early-stage experience includes founding two fashion technology startups, where she built predictive AI systems for demand forecasting and sustainability impact modeling. This grounding in building products from zero to one—combined with enterprise and agency leadership—gives her a unique ability to bridge marketing, product, finance, and executive teams around shared strategic goals.
Kai’s leadership style is grounded in clarity of vision, leading by example, and empowering teams through shared purpose. She models the behaviours she expects from others, pairing humility with high standards. Known for her calm, collaborative approach, she builds trust across diverse stakeholders and consistently brings out the best in the teams she supports.
Having lived and worked in multiple countries, Kai brings strong cultural fluency, cross-functional collaboration skills, and a clear, outcome-driven communication style to the organizations she partners with.