Throughout out her career, Leila has worked in large creative agencies and niche data consultancies in Australia, the USA, and Europe. Her analytics experience covers a wide variety of clients including American Express, Vodafone, IBM, British Airways and Nestlé. As Head of Data Science and Analytics for Digitas UK, Leila is responsible for driving connected experiences powered by analytics and data science. To do this, her team combines methods that are tried and tested such as statistics, web, social and media analytics, data visualisation and data strategy with new techniques made possible with enhanced technology such as Machine and Deep Learning, Natural Language Processing and Image Recognition.