I am a Head of Data with 12 years experience in the industry. For seven of those years I ran two machine learning startups: one which helped games companies personalise user experience and the other which automated product analytics. In between, I’ve consulted and contracted for companies such as Microsoft, TikTok and Rare Games. I am currently establishing the Data team at Goss Media, a social betting company. My belief is that few companies discover the potential of data science and enjoy working with companies to change this.