Driving user growth with data science by Tamara Li from Product Madness

Getting user acquisition right is do or die for any B2C business. Could data science help target the most valuable users, while keeping the costs low? What is the best strategy for paid advertising to boost the organic traffic? How soon will the investment pay back? This talk will focus on the key models we use at Product Madness to help our User Acquisition team make optimal decisions. It will also highlight how we are dealing the challenges brought about by ATT framework introduced by Apple and other changes in the market of mobile advertising.