In 45 minutes you will learn the key skills needed to run effective experiments that drive business value.

I’ll cover

  • Why we experiment

  • Planning your first experiment

    • Defining your hypothesis

    • Selecting your metric

    • Deciding how to split your user groups when you have network effects

  • How to set up your first experiment

    • Calculating how long to run the experiment for

    • Defining test and control groups to avoid overlap

    • Avoiding issues

    • Calculating results

 

Technical Level: Technical practitioner

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