How to Set up An Experimentation Process

Get ready to kick off your experimentation journey.

In 45 minutes you will learn the key skills needed to run effective experiments that drive business value.

Hear about the first experiment I ever ran, sending out a catalogue, what went wrong and how you can avoid making the mistakes I made.

I’ll cover

• Scoping your experiment – understanding why you are running the experiment

• Planning your experiment – defining a goal, hypothesis and metrics

• Deciding who should be in the experiment – user selection and experiment duration

• Allocating test and control groups – how to ensure you get meaningful results

• Calculating results – the calculations you need to do to show the output you want