Optimising demand and resources for data science, data engineering and analytics products in a large organisation. Data solutions is a growing team within BBC. We are using machine learning to solve strategic problems and serve our audience better. In this talk we would like to share our experience in driving demand and managing resources to deliver on the promise machine learning is making. Some projects take a long time to take off while others skyrocket in a matter of weeks. We will present a broad variety of projects and their life cycle in a large corporation like BBC, including development of a one specific component that turned into a versatile methodology for multiple purposes and services: from building audience segmentations to content similarity recommenders and investigating the existence of political knowledge gaps. Project that is serving a wide variety of stakeholders within BBC and academia.