Rebecca Herson – Fractional CMO @ Zerve AI
The Zerve AI team partnered with Data Science Festival for a Sandbox Session event. Find out below how they have found the partnership!
Overview
Zerve AI partnered with DSF through a sponsored Sandbox Session, delivering a hands-on code-along experience using the Zerve AI app. As an agentic data workspace built for anyone who works with data, Zerve wanted to engage directly with practitioners in a practical, interactive setting that demonstrated real product value rather than a traditional sales pitch.
The Sandbox Session format provided an ideal environment to showcase the platform in action, allowing attendees to actively participate, ask questions in real time, and experience the Zerve AI workflow first-hand.
Objectives
Zerve AI partnered with DSF to:
• Drive adoption of the free Zerve AI app
• Introduce the platform to an engaged community of data professionals
• Demonstrate product value through a live, hands-on code-along session
• Engage directly with users aligned to their target audience
Results
Achieved new user acquisition targets
The partnership successfully delivered Zerve AI’s target number of new users, directly supporting their growth and adoption goals.
Highly engaged, hands-on participation
The Sandbox Session format encouraged active involvement, with attendees asking questions, sharing comments, and engaging deeply throughout the code-along.
Strong alignment with target audience
The audience closely matched the type of users Zerve AI was looking to reach, ensuring high-quality engagement and meaningful exposure to the right community.
Positive delivery experience
The Zerve AI team highlighted the DSF team’s support, noting that they went above and beyond to ensure the session ran smoothly and delivered strong outcomes.
Community Engagement
Zerve AI described the DSF audience as highly engaged, curious and interactive, with consistent participation throughout the session. The community’s willingness to ask questions and actively follow along created an energetic learning environment that maximised the impact of the product demonstration.
Success Metrics
Zerve AI measured success through:
• Number of new users onboarded to the Zerve AI app
• Level of engagement during the live Sandbox Session
• Audience participation through questions and comments
• Alignment between attendees and Zerve AI’s target user profile
Partner Feedback
“Everyone was very helpful and went above and beyond to ensure it was a successful event. The audience was incredibly engaged, with constant questions and comments throughout the session.”
— Rebecca Herson, Fractional CMO, Zerve AI