Sarah Canning – Partner Marketing Manager @ TimeXtender
The TimeXtender team partnered with Data Science Festival, running an Academy Series. This was a four-session series, delivered over six weeks. Three additional events were delivered with TimeXtender and DSF over the past 3 years. Find out below how they have found the partnership!
Overview
TimeXtender partnered with DSF to create the Data Quality Academy, a four-week online learning programme designed to position the company as a leader in data quality and data integration. With a highly technical audience of engineers, analysts and data scientists, the Academy provided the ideal platform for the brand to share knowledge, demonstrate expertise, and connect directly with the practitioners and decision makers who influence data strategy.
Objectives
TimeXtender’s teams span Engineering, Product, Analytics, Solution Specialists, and Customer Success. Given the technical nature of their product, the goal of the partnership was to:
- Establish TimeXtender as a thought leader in Data Quality
- Reach a highly engaged and technically skilled audience
- Demonstrate how TimeXtender simplifies and accelerates data quality, integration, modelling and orchestration
- Generate qualified, relevant leads from the DSF community
Results:
Strong engagement across the full series
The Data Quality Academy attracted 400 sign-ups, with 150 live attendees across the four sessions and 100-plus on-demand replay views, demonstrating sustained interest throughout the programme.
Reached a deeply relevant technical audience
The Academy format enabled direct engagement with end users and senior decision makers from organisations actively exploring data quality challenges.
Positioned as thought leaders
By delivering practical training and Data Quality fundamentals, TimeXtender strengthened it’s reputation as experts in the space.
Increased brand awareness and credibility
Continous exposure throughout the series enhanced recognition and trust within the community.
Generated valuable leads
The events produced a strong pipeline of MQLs and SQLs, with attendees already primed to understand the benefits of TimeXtender’s approach.
Gained direct user insight
Live interactions provided meaningful feedback on what resonates with potential customers.
Community Engagement
TimeXtender praised the DSF community as highly engaged, diverse, and consistently responsive. They highlighted the inclusive nature of DSF programmes and the value of reaching audiences across riles, industries, and levels of expertise.
Success Metrics
TimeXtender measured success through:
- Number of MQLs and SQLs generated
- Brand awareness uplift across channels
- Engagement across the four-week academy
- Replay views and on-demand content usage
Partner Feedback
“I always love working with the team and DSF. Dave and Jess make everything so easy, and it is always a pleasure when we collaborate on something. This year, especially, with the creation of the Data Quality Academy, it was something completely new for all of us, and we would not have been able to pull it off without the help of the DSF team”
– Sarah Canning, Partner Marketing Manager, TimeXtender