Mark Wallace – Head of Data Science @ easyJet
The easyJet team partnered with Data Science Festival for the DSF Career Day 2025. Find out below how they have found the partnership!
Overview
easyJet partnered with DSF Career Day to build brand awareness within the data community and strengthen their hiring pipeline. As Head of Data Science, Mark Wallace and team were keen to connect with data professionals interested in real-world, applied work spanning AI & Data Science delivery, enablement, and platform support, and to showcase the opportunities and culture within easyJet’s data function.
Career Day provided a high-energy environment for direct conversations, helping easyJet raise visibility with engaged attendees and reinforce their presence as an employer investing in AI and data science.
Objectives
easyJet partnered with DSF Career Day to:
• Increase brand awareness within the DSF data community
• Support hiring goals by meeting prospective candidates face to face
• Engage directly with attendees to share the team’s work across AI & data science delivery and platform enablement
• Gather feedback from the community and test messaging about roles, tech focus, and career pathways
Results
Strong partner experience and smooth delivery
The easyJet team described the partnership as “very smooth”, highlighting a helpful DSF team that made planning and delivery straightforward and sponsor-friendly.
A standout: diversity in the DSF community
One of the most notable strengths for easyJet was the diversity of the DSF audience, creating richer conversations and reflecting the kind of inclusive community sponsors want to be visible in and hire from.
High-quality engagement and positive feedback
While outcomes were still in the early stages, the team reported good feedback from their participation and felt the event created meaningful engagement with attendees- supporting both employer brand and recruitment efforts.
Clear insight to strengthen future hiring reach
The event delivered strong learning alongside great engagement: easyJet connected with many of the profiles they were keen to reach, and also identified an exciting opportunity to broaden future partnerships with even greater visibility among senior data scientists. This insight helps sharpen an already strong sponsorship approach for even bigger impact next time.
Community Engagement
easyJet found the DSF community to be engaged and welcoming, with diversity as a defining feature of the audience. The team valued the chance to have real conversations with attendees and build early connections that can develop into future hires and longer-term community presence.
Success Metrics
easyJet measured success through:
• Brand awareness uplift from direct community exposure
• Quality of conversations and attendee feedback during the event
• Hiring pipeline signals (follow-up conversations and early-stage candidate interest)
• Audience fit insights, including opportunities to engage more senior talent at future events